More than 50% of your bookings come to you from Google for free. So why are you paying for them?

On your Google profile, next to your photos and your opening hours, there is a button that says Reserve a table.

Google puts it there for nothing. It asks one thing in return: that the button be powered by one of the platforms it has accredited. There are dozens on that list, and yours is the one you picked.

The guest taps it, chooses a time, and is finished in about thirty seconds without ever leaving Google. They never see the name of the platform that took their booking.

You see it at the end of the month, on the bill.

Your bill contains two kinds of booking, printed identically.

The first kind is a guest who was browsing. They had not chosen a restaurant yet, they were comparing, and the platform put you in front of them.

The second kind had already chosen you. They typed your name, they were looking at your Google profile, and they were coming to you either way. The platform did not find them, introduce them or persuade them. It handled the booking and charged you its full price.

That second kind is the majority. We took a month of one restaurant's bookings apart, one by one, and more than 50% of them had started on the restaurant's own Google profile.

Nobody has ever shown you yours.

We are not asking you to cancel anything. It brings you people who had not chosen you yet, and those guests are real.

[BRAND] takes the other kind: the guest who was coming to you anyway.

We do the counting. You do not go looking for anything.

The number: how many of the bookings you paid for last month had already started on your own Google profile. We take that apart with you, booking by booking.

Then you decide.